Why?

digital marketing is important for business!

Connecting with customers digitally helps build a wider audience that trusts your brand. It’s particularly useful for small businesses, which can easily leverage digital marketing tactics without the help of a marketing department or agency.

What are some examples of digital platforms?

• Digital platforms take a lot of different forms depending on the business model they employ and the specific purposes they seek to serve. Examples of successful digital platforms are: Knowledge platforms like StackOverflow, Quora, and Yahoo! Answers

Types of digital marketing

• social media marketing
• search engine marketing (SEO)
• pay-per-click (PPC)
• email marketing
• content marketing

Social media marketing is one of the most popular forms of digital marketing.

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

By leveraging the power of social media platforms and the tools they offer, businesses can not only showcase their products or services but also engage with their customers on a personal level.

Why is marketing through social media so effective?

Marketing through social media is effective because it’s a place where more than half the global population hangs out. Not to mention, a whopping 76% of social media users have purchased something because they saw it on social media.

search engine marketing (SEO)

A significant reason that SEO matters is because it helps online publishers appear within the results displayed by search engines. Search engines like Google and Bing each have their own methods of surfacing and formatting the content they display when a user enters a query into a search box, like this:

SEO stands for search engine optimization. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google.

Pay-per-click (PPC)

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.

Email marketing

Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. Email marketing revenue is projected to grow 287 percent worldwide from 2024 to 2032.

Content marketing

Content marketing is a strategy and business process that uses valuable and relevant digital assets like text, images, and video to attract and retain a clearly defined audience. It’s a type of inbound marketing strategy that delivers value to a business’s audience through entertaining, educational, or informative content.

Conclusion

 New technologies in digital marketing has moved a great deal. The market approach has also evolved with the rise of new technology. Digital marketing has a number of advancement and improvements in its strategy, so it is important to know the conclusion of digital marketing. Keep reading this article to know more about it.